What Are PMS and AIFs?
Portfolio Management Services (PMS) offer a professionally managed, customised portfolio of securities held directly in your own demat account. Unlike a mutual fund, you own the individual stocks or bonds, giving you full transparency and a portfolio that can be more concentrated around the manager's highest-conviction ideas. The minimum investment, as prescribed by SEBI, is ₹50 lakh.
Alternative Investment Funds (AIFs) are privately pooled investment vehicles regulated by SEBI. They invest in areas such as private equity, venture capital, private credit, real estate, infrastructure and long-short public-market strategies. The minimum investment is generally ₹1 crore.
PMS and AIFs are designed for high-net-worth investors who want access to specialised strategies, are comfortable with higher risk and longer horizons, and have the portfolio size to allocate a portion to these opportunities.
Types of PMS and AIF
Discretionary PMS
The portfolio manager takes investment decisions on your behalf within an agreed mandate.
Non-Discretionary PMS
The manager suggests ideas, and transactions are executed only with your approval.
Category I AIF
Venture capital, SME, social venture and infrastructure funds.
Category II AIF
Private equity, private credit and real-estate funds.
Category III AIF
Long-short, hedge and other complex trading strategies in listed markets.
Why Do You Need PMS or AIF?
Potential for Higher Returns
Concentrated, high-conviction strategies managed by experienced professionals aim to deliver superior long-term returns, with correspondingly higher risk.
Access to Private Markets
AIFs open doors to private equity, venture capital and private credit — opportunities rarely accessible to individual investors.
Diversification
Return drivers that differ from traditional mutual funds can reduce overall portfolio dependence on any single market.
Customised Strategies
Strategies can be selected to suit specific goals, risk appetite and investment horizons.
Why Choose Our PMS and AIF Services?
Selecting the right PMS or AIF requires careful evaluation of the manager, strategy, costs and liquidity. Our process is built around that diligence.
Personalised Selection
Recommendations are based on your goals, risk tolerance, liquidity needs and existing portfolio.
Manager Due Diligence
We evaluate track record across market cycles, investment process, team stability and fee structure.
Transparent Comparison
We compare PMS and AIF options with mutual fund alternatives, so you understand the value of paying for active management.
Ongoing Monitoring
Regular reviews of performance, portfolio changes and manager commentary keep your investments on track.
Our Process
- Understand Your Objectives Your goals, time horizon and liquidity needs.
- Assess Your Risk Profile A documented assessment of your risk capacity and tolerance.
- Research & Shortlist Products evaluated on consistency, process, quality and costs.
- Invest & Implement Your allocation executed with paperless onboarding.
- Monitor & Optimise Ongoing tracking, reporting and rebalancing.
Start Your Journey Today
Speak with our team for a personalised, no-obligation discussion.
Frequently Asked Questions
How is PMS different from a mutual fund?
In PMS, securities are held directly in your name and the portfolio can be more concentrated and customised. Mutual funds pool money from many investors and are generally more diversified.
Who is eligible to invest in an AIF?
Resident Indians, NRIs and institutions can invest, subject to the minimum investment (generally ₹1 crore) and the eligibility norms of the specific fund.
What is the minimum investment?
As per SEBI regulations, ₹50 lakh for PMS and generally ₹1 crore for AIFs. Accredited investors may have different thresholds.
How are risks managed?
Through careful manager selection, diversification across strategies, appropriate sizing within your overall portfolio and regular monitoring.
Can I track my investments online?
Yes. PMS providers offer online portfolio access and regular statements, and AIFs provide periodic reports and NAV updates.